Globe Works Personal Training was founded on a powerful belief — that personalised health and fitness should be accessible to all ages and abilities, within a sincere and supportive environment. Based in Cheshire, England, and now operating across two locations, the brand needed an identity that felt as caring and accomplished as the experience it delivers. I developed a brand strategy and visual identity that captures Globe Works' warmth, personal approach, and commitment to meaningful, lasting change — a brand as inclusive and encouraging as the community it serves.