For Rise with Kim, I led the full creative journey from strategy to execution — beginning with a deeply intentional brand strategy that aligned purpose, values, and vision around a single, powerful mission: supporting women to rise into their healthiest, most aligned selves. From that foundation, I designed a warm, uplifting visual identity and brought it to life through a thoughtfully crafted website that balances clarity, softness, and quiet confidence. The result is a cohesive digital presence that feels as inviting and empowering as the work Kim does every day.