Beaded Jewellery was conceived with a powerful intention — to empower women to feel confident, embrace their individuality, and invest in objects of lasting beauty. Each limited edition piece is designed to hold a permanent place in its owner's wardrobe. For this Cape Town-based brand, I developed a brand strategy and visual identity rooted in strength and femininity — including a hand-crafted logo that captured exactly what no existing font could. The result is an identity as considered and distinctive as the pieces it represents.